Dan Michel, Founder and CEO of Dakim BrainFitness, Inc., was motivated by his father’s 13-year struggle with Alzheimer’s to create a brain fitness program that actively counteracts the process of age-related cognitive decline. Inspired by numerous studies showing both the effects of mental exercise on brain functionality and the need for exercise to be fun and engaging to maximize effectiveness, he set out to create a comprehensive brain fitness program that would not only build on science but be enjoyable enough to become part of a daily routine.

The mission of Dakim BrainFitness is simple: Give every senior the essential tools to maintain their brain health in order to get the most out of life and help prevent the threat of memory loss.