Dakim History

The Team

Regional Sales

Customer Relations

Dan Michel spent more than 30 years helping some of America's most successful companies market and advertise their brands. In the twenty-five years prior to founding Dakim, Inc., he was Chief Operating Officer of BBDO Worldwide/Los Angeles, President of Marketing of Columbia Pictures, and President and Co-Creative Director of his own award-winning, creative advertising agency, Michel/Russo, Inc.

He counts among his most significant accomplishments the successful introduction of Aim Toothpaste, the conversion of BankAmericard to VISA, and the business turnaround of Jack in the Box Restaurants. His clients have included Lever Brothers, Taco Bell, General Mills, VISA, Jack in the Box Restaurants, Oral B, Warner Bros., Johnson & Johnson, Ralston Purina and Jos. E. Seagram & Sons.

Dan's father was diagnosed with Alzheimer's disease in 1993. Based upon learning about the disease, and having gained firsthand experience caring for his father, he recognized the therapeutic and emotional value of rigorous cognitive stimulation, as a tool to help seniors preserve their brain health. Dan founded Dakim in 2001 to develop a more effective and practical means of providing brain fitness exercise, to help seniors prevent or slow the development of dementia and maintain their quality of life. This vision guides the company's efforts.

Dan earned a B.A. from Claremont Men's College (now Claremont McKenna College) and an M.S. from Northwestern University. He is a member of the Academy of Motion Picture Arts & Sciences.