If Ya Gotta Choose Between Good and Lucky…
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| Dan Michel, co-founder & CEO, Dakim, Inc. |
When I look at what Dakim BrainFitness is today—this easy-to-use, rigorous, and entertaining brain workout with all its current games, features, and functionality—I marvel that this has been accomplished in such a relatively short time. It wasn't that long ago that two of the most significant paradigm shifts in my vision occurred; fortunately, in the right direction.
In the midst of commuting between my wife and daughters (Los Angeles) and my dad (Chicago), I had spent months developing and then building "The Box," which I was now calling the Activity Center. But after seeing it used for a few sessions, its limitations were already painfully apparent!
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| Dakim Activity Center, analog version (aka, "The Box") |
The fundamental problem was that for all the creative effort I was putting into it, there still were just nine doors with nine pictures and sounds. After going through all nine exercises once, my dad and his fellow residents were bound to find it less stimulating and a lot less fun each subsequent time they played. I guess I shoulda thunk of that before I invented it!
To add variety, or even to meet the needs of individuals with differing levels of mental acuity, a staff member would have to be on hand to rotate the transparencies and switch out the sound chip. In the world of senior living communities, where the staff is already over-burdened and stretched thin, this would never work.
So I put my thinking cap back on. The answer came in loud and clear: I needed to abandon my months of hard work on the Activity Center and take an entirely different tack.
All of my thinking up to that point had been about analog devices. To put it simply, I had been pursuing a solution in a very mechanical—and old school—way. When I stopped thinking about how to make changing transparencies and sound cards easier, and instead conceptualized the problem more abstractly, it became clear that the solution I sought was digital—a computer.
A computer could present an infinite variety of stimulus activities at an infinite variety of difficulty levels, and best of all it could do it conveniently and cost-effectively.
With a lot of paper, a lot of pencils, and a LOT of coffee, I began designing exercises and creating general specifications for a digital cognitive activity system. One day, after working on this for several months, my wife, Kim, said to me, “We need to build a prototype of this idea to find out if it has any merit.”
They say if you have a choice between being good and lucky—take lucky! But what if you can have both…?
My quest for a prototype took me to the one and only person I knew who was a hands-down expert in computers: Jerry Robinson, owner, operator, and chief honcho of JPR Engineering. I had been a client of JPR Engineering for six or seven years through my ad agency, Michel/Russo. Jerry’s team had configured the software and hardware for all our digital workstations.
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| Jerry Robinson, co-founder & CTO/CFO, Dakim, Inc. |
I brought my wooden, analog Activity Center to Jerry’s office and laid out my vision for a digital activity system. I explained that it needed to have a touch screen, be smart enough to adjust the level of challenge on its own, and have a vast library of exercises. At the end of the meeting, I asked Jerry if he could build a prototype to meet those specifications. He said he could and that he’d call me the next day with a bid.
When Jerry called, he detailed, as I expected, the costs and process of building a prototype. What I didn’t expect was that he had a proposal in mind as well. In thinking about this project, he could already see the potential of such a project becoming a viable product. And the more he thought about such a product, the more he believed it could have a significant and positive impact on the lives of thousands, if not millions, of seniors desiring to maintain their cognitive health. In short, he wanted to be involved in the project in a more meaningful way than just building a prototype.
I took all of 24 hours to think over this proposal. Let’s see…a smart, motivated computer expert who I was comfortable working with already and was not just willing but excited to join me in tilting at the windmills of brain fitness. Yup, I called Jerry the next day and offered a partnership. Happily, Jerry agreed, and the direction of Dakim changed forever…and in more ways than I possibly could have imagined!
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| Dakim Activity Center, digital version built on an eMac |
You see, one of the things I knew for sure at that time was that Jerry was one of the smartest (a bonafide genius), most creative, and hard-working people I had ever met. But what I didn’t know then that I sure know now (and here’s where being lucky comes in) was that Jerry was and is one of a small handful of experts in the world in the fields of automated workflow production software and digital asset management and utilization.
It would be this expertise that would enable Dakim to produce a broader variety and higher volume (by a mile!) of original, richly produced brain games that were—and are—unlike any other product released by the competitors we would soon meet down the road. And so we built our first prototype on an eMac: some 25 original exercises presented at three different levels of difficulty.
Well, at that point I was pretty convinced that, as Sister Maria sings in The Sound of Music, “Somewhere in my youth or childhood, I must have done something good!”
In my next blog, I’ll describe our early adventures in usability testing with seniors. Let’s just say that before the very first test, my heart was pounding out of my chest as the computer asked the test subject, who had never used a computer, to touch the screen to get started!
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ABOUT THE AUTHOR: As co-founder and CEO of Dakim, Inc., Dan Michel is the visionary behind Dakim BrainFitness. This blog chronicles his journey through being a caregiver of a parent with Alzheimer’s disease to establishing Dakim BrainFitness as a leading tool for seniors in the fight for brain fitness. He writes from the "Corner Office," which he shares with Dakim's comptroller!



















