Dakim Blog

March 1, 2011

Two Roads Diverged in a Yellow Wood…and We Took the One to the Happy Halibut!

Written by: Dan Michel

Our story continues…Following our success with introducing the Dakim computer-based touch-screen system to seniors, we were able to secure our initial round of substantial investment funding. With that, we began in earnest to create our content—the cognitive exercises that make up Dakim BrainFitness.

Scientific validity and results are essential in brain fitness, so our first inclination was to develop games and activities that very closely paralleled standardized neurological tests and exercises. We thought that in doing so, we would make it easy for health care professionals to research their effectiveness. Today, in hindsight, it’s easy to see that if we had followed this path, Dakim BrainFitness would be repetitive and boring, and highly unlikely to sustain long-term use by the player.

That last point—sustaining long-term use—indeed turned out to be central to our customers achieving and maintaining long-term benefits. It would also become one of the key differentiators between Dakim BrainFitness and other brain-training products on the market.

So, using standardized neurological testing only as a springboard, and bearing in mind the goal of long-term benefits through long-term use, we forged ahead with our creative efforts. Then, one day, we came to a fork in our content development road, and everything changed!
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