As more and more people realize that brain fitness is the natural, logical partner to physical fitness, new business models are being born.
For instance, an article in the Calgary Herald titled ” ‘Brain gyms’ a new industry” (January 2009) notes that:
From video games that claim to sharpen concentration to brain gyms offering mental circuit training, consumers are jumping on the “use it or lose it” notion of brain health in an effort to stave off the effects of aging.
New “brain gyms” are springing up, using both traditional analog cognitive exercises (better known as cross-word puzzles, sudoku, and board games) and digital solutions, like Dakim’s BrainFitness System. As Alvaro Fernandez, of Sharp Brains notes:
“Right now, everyone understands the body has different muscles, there are different things we can do to keep those muscles in shape—you have health clubs, you have coaches, you have machines, you have a whole industry around it,” Fernandez says. “We believe that brain fitness can evolve in the same way.”
People are beginning to realize that regular exercise is just as good for our brains as our bodies. And with the Baby Boomers creeping up the ladder of age, there’s no better time to start a regular regime of new, stimulating, brain exercises. Find something challenging, stimulating, and fun, that requires new skills and integrating new learning with old.
You might find a brain fitness gym, like vibrantBrains, a brain gym in San Francisco that opened a year ago, in your own neighborhood.
Or just check out the soon to be released Dakim BrainFitness System Home edition. It provides a constant stream of new, stimulating, media-rich, compellingly fun games.